Client: LifeWise & Premera : Motion Designer / Character Animator
Project Goal: Simplifying Complex Healthcare Reform
The goal of this TV spot was to demystify the complexities of the Affordable Care Act and Washington's Healthplanfinder for a broad consumer audience. The challenge was to communicate confusing legal deadlines, financial requirements, and plan categories in a way that was engaging, accessible, and not overwhelming.
The Solution: End-to-End 2D Character Animation
I was responsible for the end-to-end character animation and production of this video, working closely with the graphic designer and director. This project was a true collaborative effort where I translated static design concepts into dynamic motion, focusing on bringing the characters to life to guide the viewer through complex information. I also managed the animation of dates, financial balloons, and metallic-level plan categories in a clear, sequential manner, and oversaw the full production from initial stages through to final animation and delivery for the TV spot. This approach successfully clarified key healthcare reform components for consumers across the state.
