Client: AI/VR Motion Picture Guild x ElevenLabs | Role: Senior UX Motion Designer
Project Goal: Breaking the "Stock Footage" Aesthetic
The AI/VR Motion Picture Guild required a 60-second launch anthem to establish their partnership with ElevenLabs. The primary challenge of utilizing generative video for a professional piece is narrative fragmentation. Unchecked, AI generation often yields a disconnected, "stock footage" feeling. The goal was to build a cohesive visual story that felt intentionally directed, not just randomly generated.
The Solution: Agile Editorial Discipline
My role was defined by applying traditional filmmaking discipline to generative tools. Rather than blindly prompting for clips, I started in the editing bay. I built the narrative skeleton in Premiere Pro using early rough drafts to identify structural gaps and lock in the pacing alongside the ElevenLabs voiceover. Once the foundation was anchored, I returned to the generation engine with specific directorial intent.
Practical Camera Coverage and Cohesion
I treated the AI like a practical camera crew—prompting for targeted establishing wides, medium subject shots, and macro close-ups. This iterative approach ensured real-world locations and visual motifs synced perfectly to the script. By forcing the technology to serve the editorial narrative, I delivered a final launch anthem that maintained strict visual consistency and true storytelling craft.
