Client: Adventist Health (Multiple Regions) Role: Lead Motion Designer
Project Goal: Leading Long-Term Mobile Health Strategy
The goal of this long-term campaign was to drive local engagement across multiple service lines, including Behavioral Health and Rapid Care. I served as the Creative Lead for this campaign for over three years, maintaining a sustained strategic effort to deliver high-impact, reassuring, and immediate calls-to-action directly through Social Video and Mobile Marketing.
The Solution: Visual Strategy through Selective Motion
The campaign's success relied on my visual strategy of using selective animation within live-action photography to enhance the emotional core of the message. The execution required meticulous focus on visual strategy and mobile optimization: I directed the use of subtle motion (animating just one or two elements of a photo) to emphasize a key part of the story and enhance the emotional atmosphere while users read the on-screen type. All assets were natively designed in the Social Video format to ensure the strongest performance and highest engagement on mobile media platforms across the duration of the campaign.
Depth Data, 3D Tracking
Custom Particles, Realism
Atmospheric Effects, God Rays
Measurable Impact
This long-running strategy successfully drove user action for various health services by blending powerful human messaging with concise, mobile-first design.
